First, let's define Marketing together. What exactly is Marketing?
Marketing: is anything you do in your business to acquire AND KEEP a customer, client or patient.
So why do we spend so much money concentrating on the first half of the definition while neglecting the latter half?
High cost marketing is front-end marketing...
that means getting & acquiring customers.
Keeping customer, maximizing their lifetime value, & getting referrals, is far more cost effective.
This can be done quickly in a systematic way to scale your current business, that's why I focused my attention on developing the Internal Revenue Generator (I.R.G.) for you.
Internal Revenue Generator
One-to-One Consulting best suited for Service-Focused Small business Owners With Monthly Revenues Exceeding $12.5k. The I.R.G.
"The Amazon of the Consulting World." Finally, affordable consulting for service-focused small businesses, no matter the size, no matter the revenue generated, even startups. The S.U.R.G.E. Sessions simplify revenue generation into a clear step-by-step path from point A to point B, without all the fluff, on a startup style budget.
"A 7-Step 30 Minute Mindset Hack to Help Small Business Owners solve problems over lunch." Solve problems like a pro when you initiate the simple but profound 7 steps. Get this short, easy to read, booklet for just $3. 100% of the proceeds go to Lifesong.org. An organization that uses 100% of the donated funds to help Orphans who are in need.
GMB: Google My Biz Listing
Google, a free search engine, can do as they please. Google is constantly changing its algorithms to make things better for its users, AND itself. Google generates revenue from ads, period. So Google search bar results have changed. With these changes came Googe My Business Listings. In order to rank, you MUST list. There are 7+ steps we must adhere to in order to build trust with prospects and generate revenue from our listings. We have you covered.
Website Design: Mobile Friendly
Every service-focused business needs a website. A website needs to be constructed in a certain way to build trust so that you are a step closer to the sale with your visitors. We are here to make that easy for you. Our designs build trust, build your authority in your marketplace, make you stand out, and increase revenue almost immediately.
SEO (Search Engine Optimization) is not as valuable an investment as it used to be. While it's still crucial, and we must do something with SEO, for most Service-Focused Small Business Owners, you should not invest near as much in SEO anymore. We implement a 10-day SEO blast that should be done 1-2x's per year to keep up with good SEO practices. That's it, for most, that's all you need. We keep it simple, and keep more money in your pockets.
Local Directory Listing/Management
One of the best search Ranking moves we can initiate, is to list with as many local directories as possible. Why? Essentially, you are able to piggyback on the strength those local directories have earned in the search bar marketplace. They have worked hard to rank on page one of search engines such as Google, Bing, Yahoo, etc. When you list with MANY of them, it helps you get to page number one as well. This is a MUST for all local Service-Focused SBO's
(Small Business Owners).
Blogging & Newsletters
for Marketplace Authority
We must give our prospects and visitors something to chew on when they are visiting. Something to build engagement, establish authority, answer some of their most pressing questions. Blogging, or content you produce and make available online, is a medium we can use to give our visitors and prospects a way to get to know us and the solutions we offer. This is an exchange of value given as a gift from the knowledge and expertise you have acquired over the years in your industry. Every Service-Focused Small Business Owner should be doing this to a degree.
Social Media Funneling
Social Media, a confusing topic at best. What should you be doing with social media? How should you be engaging? What platforms should you be using? What do you do when you discover the right Social Media platform to engage with? Should you advertise? How much should you spend? What's the real benefit? How do you generate revenue with Social Media? On and on. We have made this simple for you. We will help you find and utilize the best Social Media channels for your business. Then we will give you a plan to follow.
Get this book for just $3.00...100% donated to Lifesong.org to help Orphans in need. At Lifesong.org 100% of the funds are used to help orphans. Click below to order today!
My name is Krissy January, Business Manager of Omni Salon & Spa. Working with Jon of Perpetual Customer Growth was an incredibly enlightening experience. Jon was 100% invested in helping me to take my business to the next level. I felt that he genuinely cared about my business as much as I do. I appreciate how much preparation he took in getting ready for our meetings so that our time was laser focused and we could accomplish great tasks! He came with brilliant ideas and a game plan to put them into action. Together, we created a powerful referral program, retail incentives, ongoing business boosters and better employee engagement all of which have improved our financial position. I highly recommend working with Jon. He will help you to see your business from the outside looking in. This is hard to do on your own. Taking focused time with the help of a professional is a game changing experience.
Omni Salon & Spa Business Manager
My name is Bill and "I've increased repeat customers and our image."
Jon Kapity's S.U.R.G.E. Program is over-the-top in innovative fresh new ideas. Within a short period I've increased repeat customers and our image. Many thanks to Perpetual Customer Growth and the S.U.R.G.E. Sessions.
Bill's Poor Man Repair
Business Strategy Consultant
Perpetual Customer Growth
Zion, IL 60099
"Positioning You For Profit"