Get Your message right, get your offer right, get your target right, and the competition doesn’t matter. Let them do their thing. Friend them, and be bold enough to support them when you can, when you are not the best fit for a particular customer of client. Your both in business fighting the good fight together. Dominate your specialty and let them dominate theirs. Most often there is plenty of room for both of you.
Jon Kapity is an entrepreneur, author, and founder of the seven Figure Message Maker Network for Small Business Owners and Solopreneuers. Jon’s past includes vice presidency of a two-million-dollar home maintenance and remodeling company. Owner of a profitable cleaning business. Owner of a disposal service business that experienced fast growth. Since 2011 he has been the owner of Jon Kapity Guitar Academy which experienced rapid growth year over year while having the highest tuition rates in a fifteen-mile radius and being centered in a low-income community. Jon is now the owner of Perpetual Customer Growth, a consulting firm that teaches, trains, and works with Small Business Owners about how to make more money. Jon’s passion is to help small business owners get clear on their message, create an irresistible offer, grow their revenue, scale their business, and most importantly, create systems in their business to give the gift of time, back to busy owners who miss their families. Jon is also very passionate about music and the guitar. Jon says he uses the talent God has given him to teach, train and mentor those who want to learn how to play guitar, enjoy music, and add a fun and exciting hobby (or perhaps professional talent) in their life. Jon and his wife Jen, of 21 years, have 4 boys, a female dog, and reside in Zion, IL. They attend Kenosha Bible Church, love walks on the Kenosha pier, enjoy hikes with their boys, and seek to create adventure for their family.
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