Idea Generation. I have an unexplainable gift for coming up with creative ideas and strategic moves in business. I didn’t have to learn it, or earn it, it just came natural. I use that keen insight to my advantage when “I help speakers, authors, and business owners create a clear, concise, and compelling message, along with an irresistible offer to create a perpetual flow of customers and clients into their business.” Getting your message right, then adding an irresistible offer is the key to doubling or tripling your business. That’s not all you need. Just like driving…you are not going anywhere without the key…but just because you have a key doesn’t mean you can drive. In business you also have to present the offer and close the deal when your message and irresistible offer brings the customers and clients in your door. Then you have to be able to manage the money coming in so that you can repeat this process over and over. Message, irresistible offer, presentation, close the sale, manage the money, scale and repeat… again and again. As you do this you throw in testimonials and case studies of all the people you have helped along the way, in order to elevate your expert status with the new leads that are coming in from your irresistible offer. It all starts with the right message and an irresistible offer. Example: today I closed a deal. I stated my message at a networking group this morning to the whole group–I had 7 seconds to do it. After the group I met someone that had attended the group and I asked to meet with him later that afternoon. He was intrigued by my 7 second message. When I was in the presentation with him later that afternoon, I said very little, I asked a lot of clarifying questions, and listened intently to his desires, goals, and his fears. What did I learn? He had lost a lot of his marketing dollars to ineffective marketing campaigns where he received no return for his efforts. I was presenting a new marketing solution just as several other businesses had. Because the other solutions failed he was very fearful of trying another one again, resorting to word of mouth and networking events, and just one source through the mail. So I presented an irresistible offer…a free trial. 3 months free to see if it works. Yes, you read that right…not one week, not one month…but 3 full months to see if his business starts to grow and he gets results. To put the cherry on top I said…You don’t even have to give me your credit card info…this is actually a 100% free, no obligation trial. That was HIS irresistible offer. He signed up for the trial. Of course it’s going to work and provide him with business, because I have a proven system and model. So I know that 3 months from now I am going to have a very dedicated client who will stay with me for a long time because I have earned his trust. Not only that, he was so excited he gave me two referrals on the spot! That’s what the correct message and the right irresistible offer can do for you in your business
Jon Kapity is an entrepreneur, author, and founder of the seven Figure Message Maker Network for Small Business Owners and Solopreneuers. Jon’s past includes vice presidency of a two-million-dollar home maintenance and remodeling company. Owner of a profitable cleaning business. Owner of a disposal service business that experienced fast growth. Since 2011 he has been the owner of Jon Kapity Guitar Academy which experienced rapid growth year over year while having the highest tuition rates in a fifteen-mile radius and being centered in a low-income community. Jon is now the owner of Perpetual Customer Growth, a consulting firm that teaches, trains, and works with Small Business Owners about how to make more money. Jon’s passion is to help small business owners get clear on their message, create an irresistible offer, grow their revenue, scale their business, and most importantly, create systems in their business to give the gift of time, back to busy owners who miss their families. Jon is also very passionate about music and the guitar. Jon says he uses the talent God has given him to teach, train and mentor those who want to learn how to play guitar, enjoy music, and add a fun and exciting hobby (or perhaps professional talent) in their life. Jon and his wife Jen, of 21 years, have 4 boys, a female dog, and reside in Zion, IL. They attend Kenosha Bible Church, love walks on the Kenosha pier, enjoy hikes with their boys, and seek to create adventure for their family.
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